AdNausea

So… recently I read an interesting article regarding subliminal advertising. I’m sure everyone has heard this term before, but just for verification, this is what my trusty (although not always reliable) source says:

 ”A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind’s perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the subconscious mind and can negatively or positively influence subsequent later thoughts, behaviors, actions, attitudes, belief systems and value systems.”

In terms of advertising,  in 1957 James Vicary said that flashing a message quick enough on a movie screen that it couldn’t be conciously seen could still persuade the subconcious. He “proved” this in movie theaters over a 6 week period by flashing the words “Drink Coca-Cola” and “Hungry? Eat Popcorn” and said that sales in a New Jersey theater of these two products increased by up to 57%.

These claims were promoted in various books and, of course, led to a public panic. “OMG, if people can TELL us stuff without us knowing, who knows what we’ll do? Companies will urge you to buy their product without you knowing it, they’ll urge you to buy a gun and shoot your neighbor without you knowing it, and they’ll encourage our young angels to have sex all the time, all without us knowing it.” It was a very understandable concern at the time. However… 5 years later Vicary confessed that his test results were false and the whole thing was a marketing scheme. This has since been re-tried and comes back with no hint of success.

Despite multiple studies and reports of this not being an actual concern since it doesn’t actually work… it has been repeatedly tried and used in various forms:

1978 - Kansas TV Station ran a subliminal message with permission of the local police trying to encourage a killer in the area to turn himself in -no increase in leads resulted.

2000 - US Presidential TV campaign for George W. showed words going from the foreground of the screen to the background. During the word “BUREAUCRATS” one frame only flashed “RATS” - no penalties were ever assessed by the FCC.

In a mocking manner, in British comedy “The Young Ones” a number of images were repeated during various episodes as a response to the outcry of subliminal messages in television. These included a gull landing and a tree frog jumping. These are included on the US Boxset.

2007 - An image of the McDonald’s logo flashed for one frame during an episode of Iron Chef America - sales did not rise and Food Network says it was a glitch.

2007 - Sprite started a campaign cashing in on this “phenomenon” when they did Sublymonal Advertising.

In “Cloverfield”, three pictures are seen during various parts of the film and are flashed very quickly. They are frams from classic monster films such as “Them!”, “The Best from 20,000 Fathoms” and “King Kong.”

As far as advertising goes in print, I’ve included a few examples of hidden images that are meant to be “sensed subconsciously” and, in a worst case scenario, encourage you to feel certain things. I tend to think, however, that it was someone’s last day on the job and they just wanted to eff the company over in a small way. Take a look:

Hidden within the ice cubes could be a number of images, the most realistic and probably intentional highlighted.

This appears to be a clip from a KFC commercial introducing their snackers. Not sure what the message is or how real this is as I can not verify it with any sources.

This one has a hidden message in the ice cubes as well. This type of message (”SEX” in the ice cubes”) has been done over and over again by many different products and companies.

This same type of thing, sexual messages trying to fly “under the radar” has also happened in movies such as Disney’s “The Little Mermaid” and “Aladin” and many others. Which ones have you, the readers, seen, heard about or heard rumors of?

My next post will be about exciting developments in the world of subliminal messages, although not related to advertising, it’s still very big news and will have implications toward advertising if found true.

Now, I don’t follow sports much. And I don’t really follow celebrity gossip. But I know lots of people do and this is a perfect example of something that most people don’t think has anything to do with advertising.

Michael Vick, former quarterback for the Atlanta so-and-so’s. He had endorsements that netted him $4 million + a year (including AirTran Airways and Nike) but is probably more famous now for his conviction of being a key person involved with a dogfighting ring. Which did, in fact, take place on his Atlanta property. He, of course, left the team he played for and has since served some prison time (not nearly enough, if you have seen the pictures of the poor puppies involved). And recently he has been restated into the NFL, although no one is sure where, exactly, he’ll play. Understandably he’s kind of a leper to a team’s public image right now. As well as for endorsements.

So how does this tie in with advertising and marketing? Easy. Michael Vick is a brand. Yes, exactly like those brands you see in the grocery store, on the car dealer lot, in television commercials. Tylenol, Jiffy, Saab, Fed-Ex, Re/Max, you name it. Brand names. Just because Vick is a person does not mean he isn’t a brand. Before this scandal, his brand, his name, was associated with amazing football skills, ambition, victory, etc. And his stint in dog-fighting has greatly damaged that brand – because now he’s more associated with prison sentences, lawbreaking, animal abuse and basically, being a criminal. This is hard for a lot of teams (and potential endorsing companies) to swallow – who wants to be linked to someone who is looked down on or who is the subject of quite a bit of controversy?

Interestingly (I hadn’t hear this), Vick has made statements hinting that he might do work on behalf of PETA (animal rights group) and has aligned himself with this group to make up for his wrongs. This might not be such a smart move, as it is pretty transparent. But it is an example of how he’s trying to fix his brand image. Marc Bluestein, president, Aquarius Sports Group says that “Critics will say, “The only reason he’s doing this is because people told him he should do this.”

It may not all be bad news, though, because his image might possibly be able to be saved. Here are what a few sports marketing experts had to say about Vick’s image: (more here )

Ben Sturner, CEO, Leverage Agency: It’s not a lost cause. I mean, look at Kobe Bryant. Kobe comes to mind right away as someone who’s had a tarnished image and is resurrected. A lot of it depends on what happens on the field.

David Schwab, vp, Octagon Sports Marketing’s First Call and managing director of athletes and personalities: It’s a two-part answer: There’s a consumer and a brand answer. I think for the majority of consumers it can be rehabilitated over time. I think there is a hardcore pet lover for whom the issue will never be won over.

Patrick McGee, CEO, ProVentures Group and one of Vick’s former reps at Octagon: I don’t think his image can go further down, so it certainly will be rehabilitated to some degree if he has the right road going forward. As far as sponsors, I think it’s unlikely for major brands, but it’s not impossible that he’ll get an endorsement again.

Who do you think would be interested in sponsoring him now? And why? Dog food companies? Humane Societies? Prison programs? What are your thoughts?

So, after yesterday’s post that included a confusing Orangina print advertisement, I did some research. And lo and behold, it’s a drink invented by a Spanish dude, it’s famous for it’s uniquely shaped and textured bottles and it’s controversial advertising.

Now, here’s where the problem lies, these drinks are made and sold mostly for kids. It’s a bubbly, citrus drink in a fun bottle. And the ads are primarily animated commercials and cartoon characters on print. That being said… they’re very raunchy and even a bit dark.

When Orangina Sanguine came out, it was made of blood oranges and to promote the blood part of the drink, they made an animated commercial where the Orangina Rogue hunts down a family in a car and the child asks, “But why is it so evil?” And the family yells, “Because!” In French, of course. Creepy.

And the following are the prints ads - which are a bit risque on their own, but when combined with commercials where female deer are grinding on poles, squirting the drink on fellow female animals’ breasts and riding a big bottle of the drink, which proceeds to explode… one’s gotta wonder who these drinks are really aimed at. Either way… I enjoyed looking at these and thought you might as well.

 A Still from the commercials:

and another…

 Anyone ever drink these, by the way?

Now, I’m not the most enthusiastic and optimistic about my career future. I understand that even after the job market starts picking up again in a year (two years? Ten years?) there will be a flood of prospective people (creative and in my field, and otherwise) starved for the money and experience advertising agencies can offer. The problem is that there are only going to be a small amount of positions. While some companies are shrinking and finding themselves more efficient, when the market picks back up, not all of those cut positions are going to be opened again. AND – with all the new students in school right now, they’ll only be joining the thousands that will be going after the same position I will be, in my city alone. It’s a very daunting thought. The longer you’ve been out of school, the more experience you’re expected to have, and gods help you if you didn’t get that experience (like me). Now, my education and the trends I went to school with are way outdated and it shows. All of these things pile up to make quite the pessimistic outlook on life in general, my career future in specific. But I read something today that I can’t decide if it terrifies me or inspires me.

At the beginning of her article, Kelly Eidson describes leaving an internship in NYC and while updating her resume, notices that she is “bleeding Texas” (having grown up there, gotten degrees there, volunteered there, etc.) and hears from an employer that staying in one place too long is… simply put… certain death if you’re trying to find a job. It’s basically a rut. Here’s what she decides to do:

“Now I’m betting it all and traveling around the country looking for the next step. I’m doing informational interviews, calling on contacts and pounding the pavement. In the last 12 days I’ve hit seven cities and heard tons of advice. I don’t have an address any more—just my suitcase, an air mattress and a laptop… This won’t be forever; when I find a good offer, I’ll settle down and stay…

Next stop on my tour is New York. I’ll have Texas over my left shoulder, and though I’ll miss it, I won’t be looking back.”

My first thought was, “What? In this economic climate? Why would you do this?” But after thinking about it for a second, why not? Read her full article here and tell me what you think. Stupid? Risky? Effective? Something you’d consider?

I have fallen in love with a new radio commercial I discovered and just found out there are television commercials. Everybody knows all about Chuck Norris and his vast collection of jokes (if you WoW, then you definitely know them) and we all laugh at them, at least once. “Superman wears Chuck Norris under-oos.” Stuff like that. Well, here’s something better.

According to Dos Equis (doo-sek-ees) the most interesting man in the world, it appears, is not Chuck Norris. It’s a rugged, beautiful man, played and voiced (in radio commercials) by Jonathan Goldsmith. The radio commercials are freaking awesome - featuring funny quotes about the most interesting man in the world, who is never given a name. Here are a few of the lines from these commercials.

Even his parrot’s advice is insightful.

If there were an interesting gland, his would be larger than most men’s entire lower intestines.

His shirts never wrinkle.

He is left-handed. And right-handed.

Even if he forgets to put postage on his mail, it gets there.

He once knew a call was a wrong number, even though the person on the other end wouldn’t admit it.

You can see his charisma from space.

His blood smells like cologne.

When he orders a salad, he gets the dressing right there on top of the salad, where it belongs…where there is no turning back.

He once had an awkward moment, just to see how it feels.

The announcer reads off a few of these lines with perfect timing and at the end, MIM (most interesting man) says, “I don’t always drink beer. But when I do, I prefer Dos Equis. Stay thirsty my friends.” It’s that simple. And this is an idea that can transfer to commercials, print and an immersive and amazing website (staythirstymyfriends.com) where you can play games, learn how to say funny lines in different languages, complete quizzes, etc. It’s pretty fun, indeed.

The television commercials area all over the YouTubes, so you can look up those, but they aren’t nearly as good as the radio commercials in my opinion. The thing that is so innovative about this, is that it’s a hark to advertising ideas past. A long, long time ago, in a land with older advertising and lots of print ads, lots of products were creating this same thing… “icons.” People and cartoons that represented everything the company stood for and engulfed and embodied that. Like…

The Pillsbury Doughboy

Ronald McDonald

The Energizer Bunny

Betty Crocker

The Marlboro Man

The Man in the Hathaway Shirt

The Schweppes Man (Commander Whitehead)

There’s a reason these campaigns have been so successful, and it’s been a LONG time since the last successful icon, in my opinion. I think MIM is well on it’s way to joining the ranks. Have you heard these? Do you like them, hate them, spoof them? Leave comments or email me your spoof videos or links and we can all enjoy!

“For many years, word of mouth has been thought to be almost irresistible.”
Johan Arndt

And I am of the belief that it still is. Don’t believe me? Take a look at this post.

A bit of history.
One of the first things written about viral marketing (aka word of mouth marketing or virtual marketing) was by Douglas Rushkoff in his 1994 book Media Virus. It says that if an advertisement reaches a “susceptible” user, that user will become “infected” and can then go on to infect other susceptible users. As long as each infected user sends mail to more than one susceptible user on average, standard in epidemiology imply that the number of infected users will grow according to a logistic curve, whose initial segment appears exponential.

So, in simpler AdNausea terms - if a campaign, for example, is so packed full of awesomeness that someone sees it and has to pass it on to everyone in his address book, talk about it in class, etc. and he does this with more than one person and they each decide to sign up for an account or view the webpage or whatever the goal of the campaign is, the number of viewers will grow exponentially. Or… lots and lots of people will be looking at your awesomeness and you don’t have to pay to get it out there.

A few examples.
One of the best ones I can think of, and was also included in the glossary I posted a few days back, is Burger King’s Subservient Chicken. Now, I’ve never been a huge fan of Burger King, but I am a huge fan of CP+B (If you guys are reading this - I love you so much! Hire me and make me your advertising slave!) which is the ad agency that put this together. I will do a full company profile of these amazing people, because they are genius. But basically - how many ads did you see saying “Go to Subservient Chicken.com and check us out?” None! No TV commercials. No flyers. No print ads. Nothing. It was handed off to a few select people who in turn told all their friends, who told all their friends, who told you. And you know you’ve seen it. And yes, he does the moondance, but he will not do dirty things. Although it’s fun to try. The idea of a chicken that would do whatever you wanted stemmed from the Burger King slogan, “Have it your way.” And I think it’s sheer genius considering millions of people viewed this and there was no formal advertising done, just word of mouth.

Another good one is for the Honda Element. I can’t find an active link to this campaign, which makes sense since it’s pretty old, but on the same token, makes me very sad that if you haven’t seen and played this, you may never get the chance to. Remember when these ads came out for the Element featuring this “mish-mash of a car” talking with animals in funny voices? Well, they made a game about it. You could control your Element with the arrow keys, speed up and brake and your mission was to cruise the environment and discover all your little animal friends and talk with them. While the campaign was advertised, this game wasn’t. I was shown in a class I was taking and of course, I passed it on to everyone I knew who had a cute sense of humor and like crabs. (”No Peench! No Peench!”) Sorry it’s no longer active though, what a bummer.

A few short ones:

• Cadbury’s Dairy Milk 2007 Gorilla advertising campaign was heavily popularised on YouTube and Facebook. It makes me full of glee on the insides of my happy glands. No advertising.

• The marketing campaign for the 2008 film The Dark Knight combined both online and real-life elements to make it resemble an alternate reality game. Techniques included mass gatherings of Joker fans, scavenger hunts around world, detailed and intricate websites that let fans actually participate in “voting” for political offices in Gotham City, and even a Gotham News Network that has links to other Gotham pages such as Gotham Rail, a Gotham travel agency, and political candidate’s pages.

• The release of the 2007 concept album Year Zero by Nine Inch Nails involved a viral marketing campaign, including the band leaving USB drives at concerts during NIN’s 2007 European Tour. This was followed up with a series of interlinked websites revealing clues and information about the dystopian future in which the album is set.

Word of mouth is a powerful tool and viral marketing is exactly what it says - a virus that spreads and infects as many people as is possible. Although… the gorilla video is a better type of virus than say… the common cold. So enjoy! And when you pass on that funny website with the game you can play to all of your friends - just know that you are advertising heavily for whatever product backs that game. It’s a good thing.

Pantone Matching System
A Pantone matching system is a color scale used to precisely match colors for printing. Each color has a coded number indicating instructions for mixing inks to achieve it. I love Pantone! Very much.

Point-of-Purchase (POP) Displays
Point-of-purchase displays are advertising display material located at the retail store, usually placed in an area where payment is made, such as a check-out counter.

Product Positioning
Product positioning is the consumer perception of a product or service as compared to it’s competition. This is due to branding and image advertising - Volvos are considered safer than Mercedes cars. McDonald’s is considered much more popular than Burger King. Pepsi is considered  to be of a younger generation that Coke.

Proof
A proof is normally the last pre-press operation, used to check for errors prior to printing an order.

Public Relations (PR)
Public relations is the business of generating goodwill toward an individual, cause, company, or product.

Publicity
Publicity is the dissemination of promotional material to draw interest or generate sales.

Resolution
Resolution refers to the number of pixels contained on a display monitor, like a television.

Rich Media
Rich media is a term used for advanced technology in Internet banner ads, such as streaming video, applets that allow user interaction, and special effects. Regular media isn’t going to do it much longer, so rich media is going to become much more prominent. Kind of like those stupid banners where you beat the president at arm wrestling or where the unseen lady speaks up about how you’ve won something.

Sans-Serif Type
Sans-serif type is a type style of lettering with no serifs, or cross strokes at the end of main strokes. This type of font can be awesome, but doesn’t make for the best legible font in large amounts.

Serif Type
Serif type is any type style that has cross strokes on the ends of the letters, such as Times, Baskerville, or Courier. Such as the one that is being used now. This is also much easier to read, hence a lot of novels (if not all) are typed out in this type of font. It’s more organic as opposed to geometric.

Spam
Spam is unwanted, unsolicited junk e-mail to a large number of recipients. Duh! We all get this.
Spread
Spread refers to a pair of facing pages in a periodical, or an advertisement which is printed across two such pages.

Target Audience
A target audience is a section of the population that is identified as likely to be most interested in buying or being associated with a product. This has a lot to do with demographics and sociographics.
Teaser Campaign
A teaser campaign is an advertising campaign aimed at arousing interest and curiosity for a product. These can be totally awesome. More and more now they’ve been directing you to a webpage where you can participate in some sort of discovering / fun thing to learn more about what the campaign is.

Trade Advertising
Trade advertising is advertising undertaken by the manufacturer and directed toward the wholesaler or retailer. So it’s whoever makes a certain type of food product (say, organic bean burgers) selling it to the restaurants (Chili’s, TGIF, etc.) who will later sell it to you.

Trademark
A trademark is a name or symbol secured by legal registration that identifies a manufacturer’s or trader’s product or service and distinguishes it from other products and services. Icons, company names, brand names, and packaging can all have trademark protection. Trademark owners have the right to prevent others from using the same, or a confusingly similar mark, but cannot prevent others from making or selling the same goods under a non-confusing mark.

Transit Advertising
Transit advertising on signs that are located outdoors in public places. Such as bus shelters, subway posters, bus wraps, etc.

Typeface
Typeface is the style and design of a particular alphabet.

Typography
Typography is the art of arrangement, style, appearance and printing of type and typefaces. This takes much skill to do correctly and was one of my toughest classes.

Unique Selling Proposition (USP)
A unique selling proposition is a unique feature of a product that a competitor cannot claim. For example, Dove is always going to be known as the soap that floats, because they said it first and no one could say, “Me too!”

Viral Marketing
Viral marketing is a marketing strategy that encourages email recipients to pass along messages to others in order to generate added exposure. A very good example of this is the Subservient Chicken. How many of you have seen this? And how did you find it? No commercials for it, no advertising, but word of mouth certainly got the awesome Burger King page out and about.

Voice over
A voice over is the voice of an unseen narrator or of an on screen character not seen speaking in a movie.

White Space
White space is the blank area on a page where text and illustrations aren’t printed, an important graphic element in page design. And, might I add, is VERY important to have in almost everything graphic. Gives the eye a place to rest.

This is going to be just a short follow-up post to yesterday’s “off topic ads.” I found this one on a website that had a list of amazing outdoor advertising. And yes, it is amazing. It’s getting very interesting to see what people are coming up with to catch your attention when it’s always divided between conversations, phone calls, texting, etc. The first picture is the original one, the second is an image of when the poster gets wet due to rain and whatnot.

Awesome idea… but here’s the problem.
Isn’t the mascara supposed to be waterproof? And even if it’s not an actual “waterproof” mascara… it shouldn’t run anyway. No one buys mascara that they know will run if they get rained on, end up sweaty, have a hot day, start crying… so this is an example of someone in the ad agency that handled this saying, “Everyone knows who you are, Max Factor. Everyone. We don’t need to tell them. So I say let’s just have fun. I have this idea about running and dripping in the rain… I think you’ll like it.” I think it achieves the opposite point - yes it looks cool, but doesn’t say much about their product.

What do you think?

Have you ever seen a commercial (or many) that completely piss you off? Well… these next few do it for me.

Glade has this new thing, apparently, where women are trying to be sneaky and trick people into thinking that the smell they don’t use Glade products. A candle bought from France, fresh baked cookies, etc. Apparently no one wants to admit that they buy Glade. I do, I love it! Not anymore though. I’m banning their new things, due to this following commercials. Does anyone else just want to reach in and slap that woman??

The reason I hate them so much follows each video.

1. Christmas Themed Lies:

Reasons:

• That smug look on her face after she eats the cookie. I hate it!
• The cookie that talks… if you can’t pull it off right, don’t do it at all.
• She doesn’t know how to bake! I’m sure of it.

2. Yoga Time! Lies:

Reasons:

• She “thanks” Glade, but then is embarrassed when they find it.
• Who “plugs in” to their inner self? Connect maybe, but that wouldn’t make for a pun.

3. French Knock-off Lies:

Reasons:

• Again, she thanks Glade and tries to cover it up.
• Who in France would make expensive Apples and Cinnamon candles? You can get those for like $8 in your local mall.

4. Lastly… While the family’s away - Lie!

Reasons:

• She’s a housewife, apparently she’s expected to clean all day and make the home presentable for her husband and children.
• Is this what women do during the day when they’re NOT cleaning? I hope not.
• She’s trying to trick her husband into thinking she stayed home all day. That sounds like the beginnings of an affair, although she certainly can’t cover very well.

As for the real reasons I don’t like these commercials, as opposed to my opinions, the big, bold one that stands out above all else has to do with this questions. You advertise your brand so that people will….. what? Buy your product. Correct? Yes. So there are two things wrong with this commercial for that very reason.

1. The woman is hiding from her friends the fact that she uses Glade. This leads you to believe that she doesn’t want them to know she uses Glade and that leads you to question why. Is it considered cheap? Generic? Not good enough? Will they laugh at her for shopping at Wal-Mart? Any of these excuses do not put the Glade brand in a good light. It’s like their advertisers are saying “Yes, buy our product by all means, but you may not want to let others know you buy it.” And when her friends do find out, they aren’t ashamed of her, but the look on her face certainly is one of  shame. Maybe she should stick to more expensive brands and leave my Glade alone! She is weakening the Glade name and I won’t have it!

Some side information - about the actress. Apparently her name is Dori Kelly. There is speculation as to any other information after that though. Some think she is the actress who starred in (and denied any involvement with) Winterbeast. (That website is enough to make you sick, just so you know before you click.)I watched a trailer for the movie and can’t tell if it’s her or not.

Someone else claims that they did local theater with her, she was an aspiring model that came from southeastern Pennsylvania and was not very good at acting when she was in “Bye Bye Birdie.” Which explains why she’s not good in these commercials.

I am not the only one who hates these things - most of the comments I read at another blog site, 13 Months , seem to back up my opinions and ideas. Although everyone else seems to agree with one more thing that I just can’t see… She’s hot? Everyone wants to bang her. That’s weird… because all I see is… well… not hot. So I’ll ask my loyal readers, have you seen any more commercials with her in them and do you think she’s hot?

“Even in rainy weather, it pours freely.”
Almost Morton’s slogan

Not really catchy, is it? But if you love salt as much as I do (and I know you do!) chances are you have a container of this brand of heavenly goodness in a circular paper package with a little metal spout (that hurts a little to open, yes?) somewhere in your house. Or maybe their rock salt, especially this time of year. Have you ever paid attention to the slogan or the Morton Salt Girl? I mean, really thought about it?

Here’s a bit of history. Way back in the days of yore, we’re talkin’ back in 1910, folks loved salt as much as we do today (probably even more because Monterey Steak Seasoning wasn’t around back then) but had one small problem: every time it got a bit humid outside and started raining, their salt would clump up and turn into a dry little yuck ball. Yes, a “yuck” ball. Who wants that? But along came Morton , in 1911 and their first advertising campaign came around in Good Housekeeping with the basic concept that is still the same today.

Well, Morton started adding magnesium carbonate to their salt and this meant that their salt didn’t clump up or “cake.” Their salt always pours freely, even when it rains. When advertisers brought Morton Salt this idea it was accompanied with the slogan at the top of the page and a logo of a little girl with an umbrella. Morton loved the idea so much they immediately agreed, but of course the slogan needed a bit of tuning. Well… what else gives you the same idea as this? “Always pours,” “never clumps” etc. What did they come up with? Creative genius! “When it rains, it pours.” How simple and catchy is that? It states that no matter the weather, their salt is better than the other guy because you can be sitting there in your house, with your nice bread and butter and bit of dried up meat and when your neighbor starts crying because his steak is bland, with Morton’s you can sit on your high horse and let it snow!

Also worth noting is the evolution of the Morton Salt Girl. Take a look at this:

Sorry it’s not bigger, but you get the general idea. She has been given updated makeovers (in order from left to right) 1914, 1921, 1933, 1941, 1956 and lastly 1968 and has remained the same. They lucked out with such a perfect slogan right off the bat and an idea that stuck through the years. They’ve got a good thing going on.

Of course, there’s more to salt than advertising. Go to their website to answer some trivia, get recipes and household tips and view their product line - amazing how many other types of salt they have. Who knew?

This post came courtesy of a conversation with Jay and John who never knew this information and thought other people would enjoy it as well. Anyone else want to know something about history of slogans, brands, anything - let me know and I’ll do my best.