Mar 16 2009
Another Goodby Success
Goodby Silverstein & Partners have done it again! Well, I guess their Comcast genius came after this one I’m going to talk about, but you get the point. I am late in the game stumbling across this website for Frito-Lay chips and dips (and the post leading me to it). But better late than never, especially in this case.
GS&P have created a website (probably a couple months back) for the company Frito-Lay. This website came out and lead up to the “Made for Each Other” campaign. Both the commercials I’ve seen as well as the website have absolutely beautiful and eye-catching animation and illustration. The music fits perfectly and the commercials look like the very beginning to a trailer to a movie you wouldn’t mind seeing.
On the website, a multitude of peculiar characters await you - interact with them, try to match them with their soulmate. Explore enough and you’re going to find easter eggs and small mini games as well. Now go ahead and click here to visit it and while you’re waiting for it to load (it does take a long time) watch the commercials below. They’re fun. And tell me what you think - have you seen the website yet? What do you think?
>> LOVE SOCKETS, Animation by Blacklist, Melodium, Cobra Creative:
>> FIRESPRITE, Animation by Blacklist’s Pistachios:
>> LITTLE BRIGHT EYES, Animation by PostPanic:
>> CIRCLES, Animation by Paranoid US:
>> MAGNETS, Animation by Nexus:
