AdNausea

Just as I’m getting ready to go to a movie, I discover that one of my favorite movie time snacks – Raisinets – (made by Nestle) is getting an awesome new extension! Raisins are all good for you, everyone knows, but what’s better? Cranberries, that’s right. And what tastes better on everything? Chocolate, that’s right. Hence – Cranberry Raisinets! Now, here are few interesting things about this new Nestle product and it’s debut:

• First, these are targeting healthy women on the go. Women who want something that tastes good and is good for them (Cranberries for a long time now, have been harked as a superfruit for all the health benefits they provide). That makes sense.

• Apparently there are web-isdoes (Done by OgilvyInteractive; Dailey does the rest of the campaign) at Raisinets.com that chronicles the arrival of the new snack. Bitchy raisin snacks come up with snarky comments about the newcomer “Raisinet with a juicy walk” and say that “I heard through

  the grapevine that she hits the chocolate hard.” I look forward to watching these.

• Print ads will run in Woman’s Day (starting with September’s issue) that will feature advice from busy women, about how to juggle the priorities of your day, etc. Feel like that fits in pretty well.

• Nestle is also running “The Crandulgence Life-in-Balance” sweepstakes, offering a three-night getaway for two to somewhere in Arizona.

 Original article here.

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