AdNausea

Sells?

So, remember the post on Gossip Girl and they’re (in)famous OMFG advertising? Well, those guys are at it again, this time promoting the show The Beautiful Life which is supposed to be about runway models (who, obviously, are all about the clothes) but the advertisements feature women wearing pretty much nothing. Except for the always strategic and teasing headline bar over the naughty bits.

I’m not sure how I feel about these. On one hand – sex sells. It’s been said over and over and it will continue to work and will continue to drum up controversy and attention, both of which will work for the advantage of the client. But on the other, this specific brand of sex (the over-the-top with young people naked to piss off parents and therefore cement themselves with the youth of today kind) has been done before – by this same company and for the same network (CW) so is it really new anymore? If they’ve already done something extremely similar (and to me, more creative, since the OMFG ads featured REAL reviews (negative) from real critics and made it work for them) they’re not putting much thought into it, just following a formula that has been proven to work.

Although, with these ads, I do appreciate that there are some men baring it as well. Apparently, it’s the four main actors/actresses in the show and while women are usually the ones who get naked for these things, the two gentlemen stepped up to the plate as well. Thank you for that.

And on this same note, a show that I have fallen out of love with, Heroes, has… kind of (?) jumped on this same sexy bandwagon with the Season 4 poster. Here, you see Hayden Pantierre (Panties, as I call her) showing a bit of cleavage – although at my first glance, I didn’t see the cleavage… I thought it was part of her clothing. The lighting and the angle are terrible… her “cleavage” looks badly Photoshopped or badly photographed… whichever. It’s not working for me. Although I do love how Hiro is just staring at her goodies… lol.

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