AdNausea

Advertising discussed to the point of sickness.

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Aug 16 2009

It deserves it’s own post…

Published by Andrea at 6:35 am under Examples, Theory and Lecture Edit This

The Bottle So, after yesterday’s post that included a confusing Orangina print advertisement, I did some research. And lo and behold, it’s a drink invented by a Spanish dude, it’s famous for it’s uniquely shaped and textured bottles and it’s controversial advertising.

Now, here’s where the problem lies, these drinks are made and sold mostly for kids. It’s a bubbly, citrus drink in a fun bottle. And the ads are primarily animated commercials and cartoon characters on print. That being said… they’re very raunchy and even a bit dark.

When Orangina Sanguine came out, it was made of blood oranges and to promote the blood part of the drink, they made an animated commercial where the Orangina Rogue hunts down a family in a car and the child asks, “But why is it so evil?” And the family yells, “Because!” In French, of course. Creepy.

And the following are the prints ads - which are a bit risque on their own, but when combined with commercials where female deer are grinding on poles, squirting the drink on fellow female animals’ breasts and riding a big bottle of the drink, which proceeds to explode… one’s gotta wonder who these drinks are really aimed at. Either way… I enjoyed looking at these and thought you might as well.

Zebra Print

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oranginagiraffepreview.jpg

jesuispie-orangina_pinup.jpg

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 A Still from the commercials:

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and another…

zebra_commercial.jpg

 Anyone ever drink these, by the way?

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