AdNausea

I was feeling a bit down and out about creativity recently and thought I would dig around for some new awesome ads. I love doing this. So here we go:

1. Sci-Fi: I know this isn’t a recent ad, because they’ve recently become Si-fi or Sigh-Figh or Syfy or something. Who cares? The print ad is very fun. I love that it looks like an old time horror movie poster and the spin is very fun. And I like the logo in the bottom right - not sure why, but having it with a little depth really helps.

2.  Nikon: This one’s tagline is very small, but it says, “Detects up to 12 faces.” Number one, that’s an awesome feature. Number two, why show it in a straightforward way when you can have fun with it like this? And number three, am I the only one that’s a little creeped out by these guys hiding in the trees? Just a little.

3. This is by the AdCouncil for the Girl Scouts pointing out that science and history can be fun! I never found that out, even though I was in the Girl Scouts, but had I seen this, I might have. I laughed a little, because it’s such a natural thought to someone that age.

4. This one appears to have been done in India, which makes sense, since our market would more than likely be offended by it, at least some of us would. This is simple, effective and very, very smart. No logo. No tagline. Just a quick question, a website and a phone number. It’s clear and simple and I love it. And I do check oranges in a very detailed and in-depth manner, so this sticker would make me step back and laugh first, then think.

5.  This one is very funny. It’s a fairly safe idea… the battery has the ability to find extra life (by recharging) after it’s been used to death. I love it, though, because the image is hilarious. And my dog looks a little like this one. The thing doesn’t even look scared! Just like, “Not again. I’ll wait until you’re done.”

Next for one that confuses me… can someone explain?

7. What the hell? Lol. It’s a scantily clad bear, seductively posed, licking his lips. Granted, he’s a sexy bear, but confusing none-the-less. This is for orange juice, is it not? Because the ad looks more like a notice of a “naturally juicy” furry convention coming to town than it does a nutritious, delicious fruit beverage. And the weirdest thing (besides the slogan of Bubbles - Pulp - Bubbles - Shake) is that he’s sitting on an ice cube. No wonder his hips are thrust forward - he’s freezing his butt off! This can’t be from America… but I love it.

This next one… well, it disappoints me. It’s so boring and bland and… inside the box that it’s kind of a joke. What do you think? At first glance, it looks like a Coke ad with the polar bear, only he’s fallen on hard times (and bad Photoshopping) but upon closer inspection, its for the World Wildlife Foundation or something. I’m hoping this is student work, or someone just messing around, because the idea is so safe, and the work so… boring. Hm, maybe I’m just overly critical?

And last, but certainly not least… I can’t leave on a note like the above mentioned poo. So here is something that makes me happy to the nth degree. It is by no means new, it was a billboard McDonald’s had erected in Chicago (Brilliant Leo Burnett Chicago work!) in 2008, but it somehow got under my radar. Starts off like this:

… continues like this throughout the night… until morning…

and in the morning, ends up like this:

It’s “Fresh Eggs Daily” and it closes back up throughout the day, to do it again in the morning.

McDonald’s, despite their terrible “I’m lovin’ it” slang slogan, has some really good ad agencies behind them… great creative, especially when it comes to the billboards. IMHO, Burger King has the commercials and print DOWN, they’re so amazing, but McDonald’s is rockin’ the outdoor. Way to go.

I want a Big Mac now…

Trackback URI | Comments RSS