Feb 10 2009
Back to Basics
Everyone who’s left their house or turned on a television or radio in the past year knows that we’re in a recession. A lot of companies are folding and closing doors because they just can’t cope and lots of things that people consider “luxuries” or “unnecessary” aren’t being bought. One of these things is insurance. yes, it’s the law to have car insurance and it’s nice to have home insurance, etc. But when times are hard, you tend to overlook things like “legal” and forget to buy insurance.
Another thing to note is that a lot of people are losing faith in companies they’ve been with for years and companies they’re thinking about investing in or putting money into. Now, I’ve had Allstate insurance for a long time and I lost faith in them for reasons that had nothing to do with the economy. But after seeing their new commercial today… I have to give them credit. They’re approaching the problem of our recession without skirting around it. I really like this commercial. It has a nice hopeful feeling and if I didn’t hate them for other reasons, the commercial would make me like the company even more.
I saw the commercial as well and thought they had come up with a good idea and a relevant slogan that is definitely timely.