Jan 22 2009
Goo the Egg!
I love Cadbury. I love their chocolate and their eggs and their gorilla commercial. And now, I love their new campaign idea. It’s found at CMDGlobal as their Idea of the Week. I have to admit, it’s pretty brilliant.
What do you do when you sell candy, which is a hard food to push in January when people are getting back on their diets and making resolutions to eat better? You keep your brand fresh in their mind in ways that no other chocolate egg has done before! So their new campaign, Goo the Egg, is pretty cool. The basics are pretty, well, basic. A website with fun games, polls, pictures, contests and news (and a font that’s not terribly easy to read) but the cool part is what they’re doing outside of the interwebs.
They’ve taken advantage of digital screens, strategically placed in 20 different locations in the UK. On these screens, an interactive game encouraged people waiting for buses to tap the screen repeatedly (think Nintendo DS) to smash the eggs and release their goo. For each egg busted, you get a point and you have 20 seconds to get as many points as possible. It’s nice to see people doing interactive things, because we definitely have the technology to support this (and more) and just need exciting and innovative minds to come up with ideas to use that technology!
I was going to look for the Gorilla commericial on Youtube and link it here, alas it has been taken off. There are remixes up the wazoo (and spell checker says that IS indeed how to spell “wazoo” apparently).
Alas, I’ve no commercial to show. But what are the commercials running on TV now that are called “No fake” or “this is true” I could’ve sworn it was Cadbury too.
Actually, you should be able to view the gorilla commercial on Youtube still. I have it linked in my Viral post, a few posts back, I believe.
And I’ll have to look into the commercials you noted, I’ll let you know.