AdNausea

Well, we saw it coming, I’m sure. Back in 1987, a 30 second commercial during the most viewed event on television cost $600,000. That is still quite pricey, but do you know how much a 30 second commercial is going for this year? It’ll be approximately $3 million… RIDICULOUS! But… on the other hand, the big boys are the only ones who can afford to play the Superbowl commercial game and they can probably afford to pay the 3 million dollars. So… that’s why this is such an extremely awesome story.

Miller High Life has announced that they will only be buying a one second commercial this year. Why? Well, because they have prided themselves on being “common sense in a bottle” and place much emphasis on being smart and buying for the value. They said that spending a fortune on an ad just wasn’t that smart and that their customers would get the point. After all, Miller High Life isn’t the most expensive drink out there, but the value for that price is well worth it. So… buy an ad that isn’t the most expensive out there, but the value the brand will gain from this smart and innovative buy will be well worth it.

While the commercial will be awesome, it probably won’t air everywhere. Which sucks a little bit. But you can still go to a website they’ve started up to show other 1-sec ads that didn’t make the cut. So go and check them out, I’m excited to see how this turns out.

Also… Saatchi & Saatchi in New York are the creatives behind this.

Trackback URI | Comments RSS