AdNausea

If you are reading this blog, at 8:45 in the morning, chances are you’re at home hanging out (On a Tuesday? Yeah, me too.) or you’ve got a bit of downtime at work and you’re surfing around. Either way, you’re probably in the same boat as I am (as well as millions of other people) and that boat is called unemployment. Or underemployment. Or stuck-in-a-job-that-has-nothing-to-do-with-your-field-ment. And don’t feel bad, our boat is full. People are trying to get a job wherever they can and they’re often settling for things that are completely out of their field. I’m doing reception work because advertising agencies aren’t knocking down the door with job offers just now. And I think it’s for the best that someone take a job, any job, while they continue with different education or to continue to look for the job of their dreams.

But Monster.com has a different approach. Now, I’ve never been a huge fan of the site, I don’t like the spam I get and I don’t like constant updates they send out, but I do like how they’re trying to get more business in this market. The following print ads (as well as a few ambient) were found from various sites and send the message - don’t settle for a job that isn’t completely you because Monster can find that perfect job for you. They were all done by JWT in Hong Kong. Take a look at these:

Many of them are ambient ones that I can find, but there are a few commercials that feature a construction worker clinging to a beam out of fear, panning out to find out that he’s only about 4 feet from the ground. Another nice print ones show an EMT fainting at the site of an accident. These are pretty creative for a company that I’ve never really seen as that way. Anyone have an opinion on Monster.com? Whether from a creative standpoint or if you find them useful in finding a job? Comment it!

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