Dec 24 2008
F to the R to the E to the E!
If anyone started singing that song as they read the header… kudos to you! For sure! Cookies for all who know it!
If you didn’t (or still have no idea what I’m talking about) you must not be home during the day to watch those awesome bits of commercial (although going to work is nice, too.)
The ditties I’m referring to come from the commercials for FreeCreditReport.com and used to annoy the hell out of me, but they’re actually very smart. I sing them all day long after I hear them, and if I ever need to get a free credit report, chances are I’ll remember this song (or one of the many) and go to them to get it. I’ll even remember the website since it’s built right into the catchy tune. (Although I have read the small print and no, it’s not free unless you enroll in a program that charges you).
Either way - the point of a good commercial, the definition of one, is one that makes you remember their brand. It makes you buy their brand. Some of the most annoying commercials have been some of the most successful because sure, they make you rip your hair out and scratch your arms off, but when you need that bandage - which brand are you going to buy?
I also like that they do a commercial in different styles of music and make fun of themselves a little bit. The first commercial is first followed (in no order) by other ones I enjoy. I can sing the bike one all on my own, just ask my boyfriend. And he says I get nothing done during the day! Pshaw!
Pirate Commercial
Dream Girl Commercial (one of my favorites)
Rock Star Commercial (not their best)
And my favorite, the Bike Commercial
There are a few more out there (the Renaissance Fair is the newest one, I think) and they’re all catchy as hell. And the guy is kind of cute, so sue me! But from an advertising standpoint, they are successful, as mentioned above. They’ve gotten a lot of business (probably based on these commercials which started airing over a year ago) and have gotten some complaints as well. I blame those more on the stupidity of some people than on the commercial. People fail to see (throughout the whole commercial at the bottom of the screen) or hear (at the end of each commercial) that you need to enroll with Triple Advantage at a cost to obtain the free credit report.
What do you guys think? Love it? Hate it?
