AdNausea

Advertising discussed to the point of sickness.

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Dec 23 2008

Don’t buy Glade, they scream.

Published by Andrea at 8:48 am under Examples, Theory and Lecture Edit This

Have you ever seen a commercial (or many) that completely piss you off? Well… these next few do it for me.

Glade has this new thing, apparently, where women are trying to be sneaky and trick people into thinking that the smell they don’t use Glade products. A candle bought from France, fresh baked cookies, etc. Apparently no one wants to admit that they buy Glade. I do, I love it! Not anymore though. I’m banning their new things, due to this following commercials. Does anyone else just want to reach in and slap that woman??

The reason I hate them so much follows each video.

1. Christmas Themed Lies:

Reasons:

  • That smug look on her face after she eats the cookie. I hate it!
  • The cookie that talks… if you can’t pull it off right, don’t do it at all.
  • She doesn’t know how to bake! I’m sure of it.

2. Yoga Time! Lies:

Reasons:

  • She “thanks” Glade, but then is embarrassed when they find it.
  • Who “plugs in” to their inner self? Connect maybe, but that wouldn’t make for a pun.

3. French Knock-off Lies:

Reasons:

  • Again, she thanks Glade and tries to cover it up.
  • Who in France would make expensive Apples and Cinnamon candles? You can get those for like $8 in your local mall.

4. Lastly… While the family’s away - Lie!

Reasons:

  • She’s a housewife, apparently she’s expected to clean all day and make the home presentable for her husband and children.
  • Is this what women do during the day when they’re NOT cleaning? I hope not.
  • She’s trying to trick her husband into thinking she stayed home all day. That sounds like the beginnings of an affair, although she certainly can’t cover very well.

As for the real reasons I don’t like these commercials, as opposed to my opinions, the big, bold one that stands out above all else has to do with this questions. You advertise your brand so that people will….. what? Buy your product. Correct? Yes. So there are two things wrong with this commercial for that very reason.

1. The woman is hiding from her friends the fact that she uses Glade. This leads you to believe that she doesn’t want them to know she uses Glade and that leads you to question why. Is it considered cheap? Generic? Not good enough? Will they laugh at her for shopping at Wal-Mart? Any of these excuses do not put the Glade brand in a good light. It’s like their advertisers are saying “Yes, buy our product by all means, but you may not want to let others know you buy it.” And when her friends do find out, they aren’t ashamed of her, but the look on her face certainly is one of  shame. Maybe she should stick to more expensive brands and leave my Glade alone! She is weakening the Glade name and I won’t have it!

Some side information - about the actress. Apparently her name is Dori Kelly. There is speculation as to any other information after that though. Some think she is the actress who starred in (and denied any involvement with) Winterbeast. (That website is enough to make you sick, just so you know before you click.)I watched a trailer for the movie and can’t tell if it’s her or not.

Someone else claims that they did local theater with her, she was an aspiring model that came from southeastern Pennsylvania and was not very good at acting when she was in “Bye Bye Birdie.” Which explains why she’s not good in these commercials.

I am not the only one who hates these things - most of the comments I read at another blog site, 13 Months , seem to back up my opinions and ideas. Although everyone else seems to agree with one more thing that I just can’t see… She’s hot? Everyone wants to bang her. That’s weird… because all I see is… well… not hot. So I’ll ask my loyal readers, have you seen any more commercials with her in them and do you think she’s hot?

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2 Responses to “Don’t buy Glade, they scream.”

  1. jennifereaon 23 Dec 2008 at 11:13 am edit this

    I also hate those commercials and thought it was a rather strange marketing ploy. “Our product is so great that people can tell that you’re lying but you’ll lie about using it anyway because people will think you’re cheap/useless” what?

  2. snowfloweron 23 Dec 2008 at 12:34 pm edit this

    Thank you for the comment. I’m so glad someone else has these opinions! Lol - it’s not just me.

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